PCIAW The right tools help brands create the perfect fit

In Apparel, the Right Tools Can Help Brands Create Better-Fitting Garments

Fit is central to any brand that sells apparel. When clothes fit poorly, consumers are bound to return their ill-fitting garments and demand a refund. Returns in the fashion sector drive material and monetary waste. Clothing well-suited to a target group—and their intended activity—increases comfort, usability and brand loyalty. With protective garments, the implications of fit…

PCIAW Virgin Galactic unveils commercial spacesuits

Virgin Atlantic and Under Armour unveil their first commercial spacesuits

NEW YORK, Oct. 16, 2019 – In January 2019, Virgin Galactic Founder Sir Richard Branson and Under Armour CEO and Founder Kevin Plank announced a collaboration which saw Under Armour become Virgin Galactic’s Technical Spacewear Partner. Today, the companies unveiled the collaboratively designed spacewear system for Virgin Galactic astronauts comprising of a base layer, spacesuit,…

PCIAW Safety initiatives in Vietnam factories

Safety initiative in apparel and footwear factories started in Vietnam

The Vietnam Textile and Apparel Association (VITAS) in co-operation with IDH – a Dutch sustainable trade initiative – kick-started the Life and Building Safety Initiative (LABS). The initiative aims to protect workers from preventable structural, fire and electrical safety risks in apparel and footwear factories in Việtnam. Industry experts have stressed the importance of improving…

PCIAW US tariffs on China's apparel

Looming US tariffs on China apparel

US fashion and footwear brands, retailers and importers were rocked last week after a surprise tweet from US President Donald Trump announced that a punitive 10% tariff will be imposed on $300bn worth of US imports from China – including all textiles, apparel and footwear – from 1 September.  The move saw US apparel stocks take a…

PCIAW Why factories should be sustainable?

Why Factories Should be Sustainability Leaders, Not Followers

The fashion industry is among the most polluting industries in the world and demand for inexpensive fast fashion products is increasing the burden on the natural environment. Globally, environmental scientists, researchers, watchdogs and activists are exerting pressure on fast-fashion retailers to be more responsible and sustainable while producing clothing. What’s more, sustainability and climate change issues are…

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Building a Marketplace for Professional Women’s Clothing: Q&A with Gardoré

In this piece, Laura Cordes, co-founder, Gardoré, speaks to DTC Daily about the journey of her business, the first platform specialising in fashion apparel and accessories for business women. Gardoré is an e-commerce marketplace currently working with 25 partners including independent designers, retailers, and big brands including Boss, Tommy Hilfiger, and Daniel Hechter. In this…