Interest in luxurious, sustainable performance continues to grow
Jessica Charles, Younger Furniture, EJ Victor, Highland House and Four Seasons are among the new placements for the sustainable Breathe by Milliken collection.
For introduction, the fall season, the “eco-elegant performance fabrics” collection from the Specialty Interiors business of Milliken & Company features cleanable cottons and cotton/linens and polyesters made from recycled plastic bottles, available in a fresh neutral palette.
The new placements include first-time customers and the expansion of offerings with existing customers.
Sister brands Hancock & Moore and Jessica Charles’ creative director, Regenia Payne, said Breathe by Milliken product “offers not only beautiful dimension to a body cloth, but the performance story necessary for everyday living.”
She continued: “Our customers have been asking for performance fabric options, so we’ve been looking for a domestic partner for our new performance introductions. Milliken also has the marketing program to help translate the performance characteristics at retail, making them a very attractive partner for us.”
Milliken explained the Breathe upholstery fabrics are unique to the industry because they have a plant-based water-repellent that is durable, repels everyday stains and cleans easily without PFCs, fire retardants or other chemicals of concern. Breathe by Milliken fabrics have also earned GreenGuard Gold certification, ensuring that they meet strict chemical emissions limits and enhancing the indoor air quality of living spaces.
“The Breathe by Milliken collection is the ideal choice for consumers who want fabric solutions that offer protection without sacrificing aesthetics or the environment,” said Jennifer K. Harmon, VP, Milliken Specialty Interiors. “We believe this demand will only continue to grow, as end-users become more aware of our innovative options now available to them.”
Milliken’s High Point showroom is located in the Market Square Textile Tower 4th floor.
For more information visit: https://www.hometextilestoday.com